The State of Sustainable Markets 2025

FiBL, the International Trade Centre (ITC), and the International Institute for Sustainable Development (IISD) have launched the 10th anniversary edition of "The State of Sustainable Markets 2025: Statistics and Emerging Trends". The report confirms a decade-long trend of steady growth, with certified production now covering almost 10 percent of the world's farmland for eight key crops.

For ten years, "The State of Sustainable Markets" has provided transparency in the complex world of voluntary sustainability standards (VSS). The 2025 edition, supported by the Swiss State Secretariat for Economic Affairs (SECO), presents data from 2023 and highlights a resilient sector that continues to expand following a temporary dip in 2020.

The "Big Five" drive expansion 

The report analyses 13 major sustainability standards across nine commodities. In 2023, certified agriculture continued to grow, driven largely by the "Big Five" commodities: cotton, cocoa, oil palm, soybeans, and sugarcane.

Key findings include:

• Cotton and cocoa: Cotton maintained the largest certified area at 6.7 million hectares (21 % of the global cotton area), followed by cocoa at 4.2 million hectares (36.2 %).
• Soybeans: This crop showed the fastest growth in the 2022-2023 period (+19.2 %), reaching 3.5 million hectares.
• While agricultural standards expanded, certified forest area saw a decline of 6.1 % in 2022-2023, largely due to geopolitical disruptions and the suspension of certificates in the Russian Federation and Belarus.
• Organic dominance: Organic agriculture remains the largest sustainability standard worldwide, covering 98.9 million hectares – over 2 % of global agricultural land.

Bridging ambition and action

Voluntary standards are usually third party-assessed norms and requirements linked to environmental, social, ethical and food safety issues. As regulations such as the European Union Deforestation Regulation (EUDR) reshape global value chains, the report highlights how VSS can play a pivotal role. 

The full report is available for download below. Interactive data is also available via the ITC Standards Map dashboard.